MIGTurbo in Directory Services
This case study is for a MIGTurbo CRM implementation at Isleofman.com.
The Client
Isleofman Dot Com Ltd manages isleofman.com, providing promotional opportunities for the well established tourism and finance business sectors with information sections covering the history and heritage of the Isle of Man. Integral to the website is an online business directory including all Island based businesses categorised under their various activities.
The Problem
Isleofman.com is a rapidly growing business that is utilising technology to maintain their competitive edge.
As the main business focus is advertising within the isleofman.com business directory, a strategic decision was taken to find a CRM solution that would manage both the back office sales management and the business directory. Due to the dynamic nature of ‘doing business’ on the internet, isleofman.com is focused on automating as many internal business processes as possible. In late 2006, they started looking for suitable CRM software that was browser based using a SQL database. MIGTurbo was short listed and following further investigation and existing client references, an order was placed.
The Solution
The key business processes were identified as
• Customer service
• New Business Development
• E-marketing
• Business Directory management
Once the initial analysis of key business processes was complete, we proposed a custom designed solution to manage the business directory based on our MIGTurbo CRM software.
Solution Delivery
Isleofman.com provided an electronic copy of data which comprised approximately 6,000 client names, addresses and associated data for importation into MIGTurbo.
Following data migration and testing, MIGTurbo was installed at the client’s site. After user details and permissions were configured and user training undertaken the staff began using the system immediately.
Isleofman.com will use their internal development resource to develop a bespoke module for managing the business directory. This will integrate with MIGTurbo to avoid duplication and save time.
Quotation
David Le Prevost, Managing Director of Isleofman Dot Com Ltd said…
"As the leading on-line directory service for business and social life on the island we really are an ‘internet business’. It was essential that we found technology solutions that would keep us at the forefront of the market.
The MIGTurbo implementation and data transfer was completed efficiently and without drama by the Island Web Works team, as was the training of all our staff. It was always our intention that a single installation would manage our client relationships, our own e-marketing as well as managing the online business database. In achieving this with MIGTurbo we have not only ticked all the right boxes but we have teamed up with people who really understand and appreciate the requirements of our business."
isleofman.com web site
About Island Web Works
Island Web Works Limited is an Isle of Man based e-solutions specialist. In addition to web design solutions, we specialise in Customer Relationship Management (CRM) solutions based on our award winning MIGTurbo software.
MIGTurbo is a powerful CRM software suite that provides real-time access to key contact information, task management, and contact-related communications - instantly and securely without requiring any software installation on the workstation.
MIGTurbo has been designed and developed by Island Web Works, and is currently the basis for most of our business activities. To date, we have completed over 20 MIGTurbo installations for clients on the Island. These installations have proven to be central to the efficient running of many of our clients’ operations.