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| The Mannin Media Group is based in the Isle of Man. |
MIGTurbo in Publishing
This case study is for a MIGTurbo CRM implementation at the Mannin Media Group.
The Client
Operating from purpose built premises in the Isle of Man, Mannin Media Group is the Island’s premier publisher of quality magazines. The group also provides a comprehensive range of pre-press services, Graphic Design, Advertisement Planning and Placement and Exhibition management services catering for local Exhibitions, Conferences and Corporate Events.
Requirement
Implement an information management system that would meet the daily requirements of a dedicated telesales team, production team and administration team. The company is committed to the Investors in People programme, and required a solution that was easy to use, yet flexible enough to meet the varying departmental requirements. Management reporting was also important, as the system was to be used for sales forecasting and activity management.
Evaluation
Mannin Media were originally considering having a bespoke software solution written specifically for them, however, after reviewing their requirements and evaluating the MIGTurbo software, it was decided that MIGTurbo adequately met their immediate requirements, and offered future expansion.
Feedback
Commenting on the trial Steven Brown, Managing Director of Mannin Media Group said "We were considering having a bespoke solution developed, however, the on-going development costs and uncertainty of a delivery time frame caused us to review some off the shelf solutions. MIGTurbo was a real find! Out of the box it addressed all of our requirements and even offered a mechanism to review information handled by separate applications such as our works order processing and accounting systems.
Currently, 12 members of staff are using MIGTurbo and we have realised real benefits from day one."
Outcome:
Mannin Media Group are delighted with the MIGTurbo implementation and are presently using it to manage daily sales activities, activity reporting and sales forecasting.
About Island Web Works
Island Web Works Limited is an Isle of Man based e-solutions specialist. In addition to web design solutions, the company specializes in custom-built Customer Relationship Management (CRM) solutions based on its MIGTurbo software platform.
MIGTurbo is a powerful CRM software suite that provides real-time access to key contact information, task management, and contact-related communications - instantly and securely without requiring any software installation on the workstation; to provide significant improvement to business processes.