Google Analytics

If you have ever been frustrated by trying to obtain meaningful statistics form your website, then we have the solution. Google Analytics is a service offered by Google that generates detailed statistics about the visitors to a website. Its main highlight is that the product is aimed at marketers as opposed to webmasters and IT specialists. It is easy to use, yet delivers all the capabilities that experienced web analytics professionals expect.

Key Features and Benefits of Google Analytics

Google Analytics provides a list of compelling features and benefits for everyone from senior executives, to web designers/owners, and marketing/advertising executives.

Actionable Information

Google Analytics provides the tools for gathering information about what happens on your website and enables you to benchmark the effects.  It is capable of providing an astonishing amount of powerful and insightful information when compared to other forms of marketing. Examples of first-level metrics include the following;

• Information such as visitor volumes and geographical location of visitors
• Your top visited pages
• The average time on site and how often visitors return
• The average visit page depth and how this varies by referrer
• Your average conversion rate i.e. sales, registration, download, etc

If your website has an e-commerce facility, then you will also want to know

• What revenue your site is generating
• What your best selling products are.

Campaign Comparison

Every marketing campaign on the internet needs to be tracked in order to be successful. After planning and implementation, Google Analytics can track and compare all your advertisements, email news letters, affiliate campaigns, referrals, paid links and keywords on Google and other search engines.  The result will enable you to calculate the ROI on your marketing campaigns.

Custom Reports/and Dashboards

Google Analytics can create, save and edit custom reports that present the information that you want to see organised in the way you want to see it. Once created, each custom report is available for as long as you want.

Custom Dashboards

No more digging through reports. The approach is to pull all the information you need on a high level custom Dashboard that you can e-mail to others.

Ultimately, it is your visitors’ online experience that will determine the success or failure of your website. Google analytics will provide the tools to investigate this. It will continually measure your company’s online health by providing you with valuable insights into your web site traffic.  This knowledge will enable you to continually refine and optimise your online marketing strategy, site navigation and page content, and in so doing maximising the ROI on your website.

Island Web Works offer a service whereby, we will set up a Google Analytics account, convert your existing website to be Analytics enabled and provide an introductory training course to the technology.

To arrange a 20 minute meeting to discuss your requirements in more detail please call us on +44 (0)1624 610606 or use the form below.

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